How Community Links Customers to Real Business Impact | Community ROI with Jen Hanley
Description
“Your super users are mini-influencers — invest in them like you mean it.”
In this episode, we discussed how to bridge community and business goals, using real-life strategies, data, and programs that turn super users into powerful advocates for growth, in particular:
👉 Why community engagement alone isn't enough.
👉 Which 3 internal teams are critical to community collaboration.
👉 How to use storytelling and data to showcase community ROI.
👉 Using AI tools to streamline community management and strategy.
👉 One actionable step to start measuring your community’s ROI today.
Join Yurii Lazaruk, the Community Consultant, and Jen Hanley, an award-winning community builder and growth strategist, who's led everything from intimate founder gatherings to large-scale conferences, built developer ecosystems for global giants, and helped Fortune 500 partners scale learning communities with precision, in connecting community goals with business goals to drive business growth!
Connect with Jen and Yurii on Linkedin:
https://www.linkedin.com/in/jendurkee/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00 ) Meet Jen Hanley: Community Builder and Growth Strategist
(01:12 ) Defining Community and Community Goals
(02:32 ) Marrying Engagement with Business Results
(04:34 ) The AI Fellows Program at MOVE Works
(07:40 ) Super Users and Their Importance
(12:04 ) Cross-Functional Collaboration in Community Building
(20:57 ) Challenges and Solutions in Community Management
(22:31 ) Leveraging AI in Community Building
#communityROI #communitybuilding #businessgrowth
United States
